People Think The Simpsons Predicted Labubu Toys as Disturbing Demon Theory Spreads
People are burning their dolls
It started as a cute collectible rumor, then somehow turned into a full-on demon panic, with people blaming The Simpsons for Labubu toys like they were secret portals. The theory got traction fast, because it mixes a familiar cartoon moment with a real-world product obsession, and that combo is basically catnip for the internet’s fear machine.
One Facebook user claimed Labubu is “Pazuzu-inspired,” insisting Homer bringing one home leads to possession, while a Twitter commenter repeated “Labubu = Pazuzu” and warned people not to invite demons into their homes. The scariest part is how quickly the “cursed” label spread, until fans were reportedly burning them, treating a novelty figure like it could bite back.
And once the Labubu “Pazuzu” connection took off, even a Louis Vuitton bag sighting at Paris Fashion Week could not calm the paranoia.
Although the demon in the episode looks nothing like a Labubu, some conspiracy theorists insist this was yet another prediction from The Simpsons.
One Facebook user warned:
“Labubu toys look cute until you realize they’re Pazuzu-inspired demons. Just like in The Simpsons. Homer brought one home, and it possessed him. You’re not adopting a toy; you’re inviting evil in.”
Another person wrote on Twitter:
“Labubu = Pazuzu. Do not invite demons into your home.”
The rumor really kicked into overdrive when that Facebook user compared Labubu to Pazuzu and tied it directly to the Homer possession storyline.
The labeling of Labubu dolls as cursed and the subsequent actions of fans burning them reflect a troubling trend of collective hysteria fueled by the rapid dissemination of information on the internet. This phenomenon, which has escalated from a mere collectible trend to a widespread conspiracy theory, showcases how quickly fear can take hold of communities. The article highlights the psychological underpinnings of this hysteria, noting that stressors in today's society can trigger aggressive behaviors, such as the destruction of these toys. As the fascination with Labubu dolls grows, so does the paranoia surrounding them, illustrating a fascinating yet alarming intersection of pop culture and psychological response.
Labubu keychains on Louis Vuitton bags during Paris Fashion Week - Haute Couture Fall/Winter 2025/2026
Edward Berthelot/Getty Images
Then Twitter piled on with the blunt “Do not invite demons into your home” message, turning a toy debate into a moral alarm.
A third commenter admitted the theory had scared them off the toy trend entirely:
“I’m not superstitious; I’m a little stitious. But I’d never buy a Labubu. It comes from Pazuzu, which is a demon, and possessed the girl in The Exorcist. We’ve got enough inner demons; who needs one more expensive one?”
Despite the toy's creepy design and the growing online fear, there's no actual evidence that Labubus are linked to ancient mythology.”
The site went on to describe Pazuzu's traditional features, including a canine face, bulging eyes, talons, wings, and a scaly body—none of which are found in the whimsical Labubu design.
For more classic internet chaos, check out the “Jeez, Ross. You could have showered” Friends meme.
'Pazuzu' appears in the Treehouse of Horror XXVIII episode from October 2017.
The Simpsons
After that, the article points to the behavior shift, where fear turned into action and people reportedly started burning the toys they thought were “cursed.”
Snopes ultimately concluded that there is “no evidence” Labubu dolls are inspired by or connected to Pazuzu, nor is there any hidden message in The Simpsons episode meant to serve as a warning.
Still, the conspiracy shows no sign of slowing down. Even as influencers burn their dolls and others refuse to buy them, the Labubu hysteria continues to trend on platforms like TikTok and Twitter. At the same time, fashion insiders have embraced the toy, with some guests seen accessorizing with Labubu keychains on designer bags at Paris Fashion Week.
It seems that Labubu’s appeal walks a fine line between cute and creepy, and that line has sparked one of the most bizarre viral theories of the year.
The phenomenon surrounding the belief that The Simpsons predicted the rise of Labubu dolls reveals a fascinating aspect of human psychology known as apophenia. This term describes our inherent tendency to identify meaningful patterns in random data. In this case, fans are drawing connections between a long-running animated series and the emergence of these collectibles, which some now associate with curses or darker themes. This impulse to find correlations speaks to a broader cultural narrative where individuals often seek links between disparate events, solidifying their beliefs in the process. The allure of conspiracy theories thrives on this very inclination, as people attempt to make sense of their world through the lens of popular culture.
And just to make it messier, Labubu keychains showing up on Louis Vuitton bags during Paris Fashion Week only added fuel to the “this is everywhere” panic.
The growing concern that Labubu dolls are cursed highlights a deep-rooted tendency for superstitious thinking in the face of uncertainty. As the popularity of these toys skyrockets, so do the rumors surrounding them, suggesting that fans are grappling with their anxieties by attributing sinister qualities to the collectibles. This phenomenon reflects a broader human desire to exert control over fears that arise from the unknown. The fascination with these dolls may serve as a coping mechanism, allowing individuals to navigate their emotional responses to the unsettling aspects of modern life. The connection between the dolls and the idea of them being cursed underscores how easily pop culture can intertwine with personal fears, transforming a simple collectible into a focal point for collective apprehension.
The growing unease surrounding Labubu dolls reveals the intricate dance between consumer culture and psychological phenomena. As the narrative shifts from mere collectibles to symbols of perceived malevolence, it highlights how collective hysteria can take root, fueled by the internet's rapid spread of theories. Fans are not just drawn to these toys for their aesthetic; they are grappling with a deeper need to find meaning in chaos. This irrational fear is a reflection of broader societal stressors that prompt individuals to seek patterns and narratives, even in the most innocuous of objects. The situation serves as a reminder of our vulnerability in the face of uncertainty, where a simple toy can become a focal point for fear and superstition, illustrating the complexities of human behavior in contemporary society.
The Simpsons didn’t predict anything, but the internet still managed to treat a toy like it could possess your living room.
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Damjan
